The News

06/30/08

Get ready - La Parrillada Cook-Off Contest is coming soon. What country will take home the grand-prize? We'll just have to wait and see.
For Details Click Here!

06/30/08

Make sure to read first-hand our interview with Lilian de la Torre-Jimenez, founder of "Bodas USA" magazine. Visit our blog to read this article and many others.

Target Latino is a Marketing firm dedicated to assisting companies capture the booming Latino market in the US.
We understand and believe in the power of strategic positioning and branding, and the value of integrated marketing. To accomplish this, we work with people across the globe in various capacities who share the same commitment.
Our team is composed by a highly skilled mixture of experts from varying nationalities and cultures. Target Latino has the reach and resources of a large firm - without the large firm overhead.
The Profitable Latino Market
The Latino market responds in specific ways to marketing communications based on factors unique to the population's culture, language, and level of acculturation to mainstream American society. Creating communication without a thorough understanding of the cultural meanings, idioms, and idiosyncrasies result in the development of poor marketing tactics, ineffective expenditures, and messages that may be harmful to your brand image.
brand Building
A brand is one of the most important assets a company owns. Target Latino builds and strengthens brands that deliver on the companies’ business strategies to capture the Latino market.
Our approach combines academic insight with real-world experience across several industries and product categories. We work with the client to recognize how best to leverage a brand, starting with a SWOT (strengths, weaknesses, opportunities and threats) and a competition analysis to identify the strengths upon which the brand will be built. We then develop the brand strategies and positioning that capitalize on opportunity in the marketplace. Positioning turns into the platform from which effective corporate and marketing communications are implemented.
Event Management
Target Latino offers comprehensive event marketing services that leverage your special event into a corporate image builder. Target Latino is an accomplished event project coordinator with partnerships in multiple industries that allow us to arrange for virtually every aspect of the client’s special event, including: - Project coordination
- Logistical site planning and technical execution
- Public relations and media campaigns.
- Site layouts and ground plans
- Decorations and displays.
Marketing
We implement strategic programs, including grassroots marketing, which target key Latino audiences via segmentation and/or product line extension. Our clients recognize that this means bottom-line results. Target Latino draws on its worldwide network of Strategic Alliances to give clients the benefit of not only specialized marketing skills, but media relations professionals, strategy experts, and advertising specialists. Most importantly, these resources contribute to our ability to deliver superior results for the success of our clients.
Areas of expertise include:
- New market, product and segment opportunity analysis/evaluation
- Product feature development and testing
- Competitor analysis
- Latino Market segmentation
- Strategic Planning
- Distribution, pricing, bundling, promotion
- Pre- and post-launch testing and analysis
- Sales Forecasting
Market Research
Target Latino is proficient at the design, management, and analysis of a wide range of research programs. The extent of our involvement ranges from simply consulting with our clients’ in-house research staff to hands-on research management.
- Advertising and creative development
- Media Planning and placement
- Web and rich media banner development, digital marketing
- Public relations.
The Hispanic Online Marketing strategies and the Hispanic Product Management done by Telecom, Finance, Insurance, Financials, retail, business to business, Banking, Communications, Wireless, Cable, Satellite industries plus the sales, Hispanic Marketing & Strategic Planning, Consulting, research, focus groups, communication strategies, advertising and media for the Latino Hispanic Market and the Latin America market.