Hispanic Marketing
"innovative solutions"
Profile of Hispanics Online
Hispanics are entering cyberspace more quickly than other ethnic groups – Internet use jumped 7.4 percent in 2004 after an 8 percent spurt in 2003. The typical Hispanic-American Internet user is age 28, slightly more likely to be male and unmarried, according to a study by the Association of Hispanic Advertising Agencies. Half of all Hispanic-American Internet users are Spanish-language dominant, meaning that they speak Spanish at home more than English (Preparer’s Note: this could be attributed to their family-oriented lifestyle and may not necessarily affect the way younger Hispanics use the Internet).This particular study found that: • Hispanics spend almost 5-1/2 hours online weekly
• 71 percent of their usage is from a home computer
• 75% use the Internet for email
• 60% to get news
• 54% to listen to music
• 43% to chat
A March 2004 study by AOL/Roper ASW shows that 14 million Hispanics in the US are online. While this is already an impressive number, the growth rate is even more impressive. About 20% of online Hispanics had connected their households to the Internet less than six months earlier. More than half who were not yet online expected to connect within the next two years. The more Latinos connect online, the less time they spend with other Spanish media, such as print or TV. Marketers will increasingly want to reflect this shift in media consumption in their advertising budgets.
Full Hispanics Online article...
Target Latino: the volunteers
CLAUDIA GOFFAN
Target Latino Project Founder
Project Lead
Claudia Goffan is Target Latino’s Founder and Project Lead. She is also the President and co-founder of the Club Argentino de Atlanta. She is an excellent communicator and leader with a proven track record of planning and directing projects. Goffan has an MBA and is a Marketing/Strategic Business Planner with international and domestic experience in product launch and management, business re-engineering, and strategic planning and pricing. She directed and participated in the analysis, development and implementation of marketing strategies for products and services in Latin America. She has contributed to companies such as, XEROX, AT&T, BellSouth, British Telecom, Telcel, Ernst & Young, and Verizon, among others.
Andrea C. Garcia
Project co-lead, Press Secretary
Andrea C. Garcia, a native of Argentina, has a strong background in marketing and sales, specifically in the Metropolitan Atlanta Latino Market. She is also a painter and a writer and has exhibited her work in several cities throughout the U.S. She is constantly involved in community projects. Most recently, Ms. Garcia initiated a Youth Community Mural project at Plaza del Sol in Atlanta, where Hispanic kids were able to express their artistic talent in a productive community project.
Luis Felipe Restrepo F.
Project co-lead, Hand over material preparation team lead
Felipe is today the leader and creative brain of The Latin Box, an advertising and design company where he is creating advertising in the way that latin customers identify with. Felipe has a creative background from his more than ten years of experience in multinational agencies including DDB and McCANN Erickson. Also, before joining The Latin Box, Felipe was also the advertising director for Orbitel, a leading telecommunications company in Colombia. The Latin Box
Gaby Lastman
Web development team lead
Gaby Lastman is the CEO of Sagitauro, Inc. Developer of the website GeorgiaLatino.com.
He is a Web designer and programmer with 4 years of experience working with Dreamweaver and Flash. He speaks English, Spanish and Hebrew. He developes multilingual websites and specializes in the translation of websites from English into Spanish and viceversa.
Georgia Latino
Sagitauro
R. Thomas Hicks
Ceremony team lead
R. Thomas Hicks is a partner with the law firm Byrne, Davis & Hicks,P.C. He works in transactional law including commercial real estate and corporate law. A native of Atlanta, Mr. Hicks was graduated from the University of North Carolina Law School in 1985. He then returned to Atlanta where he has practiced since 1985.
Debra M. Whitaker
Resource team lead
Debra M. Whitaker is the Broker of the residential real estate firm, Yellow Brick Road Properties, Inc. Her diverse career background of 20+ years includes legal administration, international marketing and sales adminstration, and program management. Coupled with her skills, education and experience is a love to help people. She has made a dynamic positive impact in the real estate industry in helping people realize their dream of homeownership.
German Velez
Research team lead
MBA level, multilingual, with 10 years of experience in Consulting and Technology. Has worked with global leaders like Accenture and IBM in the U.S. and Latin America. Education includes an MBA from Cornell University and Master and Bachelor degrees in Electrical Engineering.
Jim Perez
Principal, Chief Creative Officer of Perez, Montalbetti Advertising. Jim Perez was born in Guayaquíl, Ecuador. He studied at The Portfolio Center in Atlanta, Georgia, considered by many to be the top advertising school in the U.S. Mr. Perez has been in the Atlanta advertising community for the past 13 years, his most recent position as lead creative for Turner & Turner, an award winning advertising agency. Among the accounts on which he has worked are GE Exchange, Coca-Cola Enterprises, Cartoon Network Latin America, TNT Latin America, Kroger, Atlanta Classic Cars, Holiday Inn Worldwide, Georgia World Congress Center and Crawford Long Hospital. His main goal is to bring Hispanic advertising and marketing in the U.S. into the 21st Century.
Mr. Perez is primarily responsible for the creative vision of the agency, overseeing junior creatives, establishing the creative direction for individual projects, interviewing and hiring junior creative employees and contractors as well as certain limited business development activities inherent to an advertising agency principal.(www.PerezMontalbetti.com)
Eduardo Perez
Eduardo Perez was born in the US and raised by Spanish parents and has spent much time in Spain. He is the Director of Business Development and Managing Partner for Pérez Montalbetti Advertising. As an entrepreneur and marketing executive. Eduardo's background has been primarily on the client-side where he has been involved in the startup and growth of several companies including the North American division of a Barcelona-based multinational where he was the VP, Marketing responsible for the US and Latin America.(www.PerezMontalbetti.com)
Alfredo Osuna
Alfredo is a co-owner and co-founder of The Latin Box, an advertising and design company in Atlanta, GA. Alfredo is a Project Manager professional (PMP) with an MBA and an MS in Project Management. The Latin Box
Maria Earl
Born in Quito, Ecuador. Educated in Atlanta, GA where she resides with her family has worked as a credit analyst for BellSouth Financial and as an account manager for GE Capital. She is now an insurance agent for Liberty National. Has volunteered for the Children’s Restoration Network Associates and worked as a tutor for homeless children.
Omar Herrera
Native of Montevideo, Uruguay. He is a composer, singer, and actor. Plays several instruments. He did plays, advertising, and movies in Uruguay and Spain. Created music track for four movies and 12 documentaries, a total of more than 500 songs. He has created a tango and orchestra named “Atlanta Tango Orchestra” - the first tango orchestra. He composed the tangos and he directed the orchestra.
Carol Frazer
Born in San Pedro Sula, Honduras. Has a Bachelors degree in Mass Communications from Louisiana State University, and Masters of Business Administration from Mercer University. Has experience in Marketing at Louisiana State University, recreational Sports Center, United Nations Headquarters, and currently employed by Turner Broadcasting, Latin America Division.
Duvan Guerrero
He has been with Liberty Mutual since 1995. He is married and the father of six children. In his free time, he is involved with different local non profit organizations. Besides English, he is also fluent in Spanish.
Eugenia Renskoff
Eugenia Renskoff is a novelist, translator,and Spanish teacher. Her novel Different Flags (www.differentflags.com) has received excellent reviews. She's working on two new novels, one in Spanish and one in English. She has traveled widely and understands the cultures of Argentina and the United States.
Armando Gaviria Ramirez
Administrative Engineer of the National University of Colombia at Medellin, city where he is from. He worked at Beverages Postobon as National Analyst of Inventory.He es working right now at Dunkin Donuts. His skills: Data Analyses and statistic projection, Experienced with computer maintenance Proficient in office and Internet.Postobon
Aniki Mienie
Aniki Mienie, former diplomat and now Director of Business Development for the Cobb Chamber of Commerce helps people develop their business in Cobb County, the USA and world-wide. She spent the greater part of her career in the Diplomatic Corps and relocated internationally at least 12 times. She lived in South America; Washington DC; South Africa; France; Taiwan and Switzerland and is fluent in English, French, Afrikaans, German, Dutch and Spanish. Due to her international exposure, she has invaluable insight into international commerce and politics. Her multi-linguistic skills, vast experiences in living abroad on six continents, exceptional inter-personal and trouble-shooting skills, make her a vital part of the international business community.
Pedro Toribio
Celia Cody
Priscilla Nieves
Daniel Brown
Diana Orrego
Sergio Sosa
Nicolas Zeitune
Sorayana Bravo
Juan Velez
Juan Camilo Suarez
Mario Goffan
Adrian Adriano
Leila Laniado