We implement strategic programs, including grassroots marketing, which target key Latino audiences via segmentation and/or product line extension always zeroing in the heart of the target consumer and with outstanding revenue results.
Pricing strategy under hyperinflation in Latin America
Office Products Company
This multi-national office products company needed to establish pricing strategies under hyper-inflation conditions (inflation levels of up to 4000% per year, and interest rates that ranged from 70% to 230% a month) with government price freezes and imported products from the U.S. and other Latin American countries.
The understanding and proper segmentation of the customer base, led to the development of a new pricing strategy:
* adopted by 40% of the client base
* resulted in a 25% fixed-monthly revenue increase.
* Cost of its implementation: zero dollars.