"field marketing"
Field Marketing is the practice of sending representatives or agents to retail outlets with a view to building brand and supporting sales via in-store promotions, set up point of sale displays, etc.
Event Marketing is the marketing discipline focused on face to face interaction via live events, trade shows and corporate meetings among other event types
Hispanic Women Market Case Study...
Target Latino is proficient at the design, management, and analysis of a wide range of Hispanic marketing research programs. Our approach combines academic insight with real-world experience across several industries and product categories. This competitive intelligence helps us identify the strengths upon which the brand will be built.
We specialize in the execution of online and off-line competitive intelligence and benchmarking studies.
This Financial Services company caters to the unbanked and underserved portions of the Hispanic market and looking for ways to improve growth with a limited marketing budget.
Their sales were low - especially when compared to the competition - in spite of media and advertising efforts. They had performed customer satisfaction studies where their customer experience rated very good overall. Their prices were lower than average.
Solution: First we performed a Competition Analysis and Awareness study to understand the positioning of their brand/products/services. The results were very clear: the public had low awareness of the company, its locations and its products.
The second part was the implementation of an Integrated Local Sales and Marketing Strategy with the following results: